Off-Road Business Magazine
Developing the Ford Bronco

The new Bronco has caused quite a stir; the pre-orders are rolling in at Ford.

Developing the Ford Bronco

Ford Engineers Team with Hard Core Off-Roaders

Brad Lovell, and his Brother Roger have a long history on dirt. It started as recreation, and evolved into many different racing disciplines. Brad’s driving experience ranges from flat fender Jeeps, to Trophy Trucks. He was a competitive rock crawler, then rock racer, then short course racer, and finally, a desert off road racer. That undoubtedly qualifies you as an expert when it comes to off road driving. Building, prepping, racing, and fixing such a diverse range of off road vehicles gives you a perspective that few others possess.

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